Are you struggling to get traffic to your beautiful website?
Yep, I've been there. When I first started out I thought designing my own website would be a breeze. I've written blogs, written grant proposals, and even taken courses on all types of writing.
I can write just about any type of content so building a website - easy peasy - wrong. Despite my efforts and investments in premium themes and plugins, my site was just gathering dust.
That's when I turned to my SEO guru brother for help.
He taught me the importance of search engine optimization (SEO) and how it can make all the difference in driving traffic to your site.
Having a stunning website and paying for fancy plugins is great, but without SEO, you're missing out on reaching your target audience. You need to understand what they're searching for and provide the answers they're looking for. That's where SEO comes in.
SEO is the process of making your site appear higher in search engine results pages (SERPs). To do this, you need to have keyword-rich content that's optimized for the web and makes use of relevant tags and meta descriptions. You also need to ensure that all URLs are properly structured to be crawled by search engines
But beware! Not all tech-savvy individuals know the ins and outs of SEO.
So, spending a fortune on a website that isn't optimized for search engines is a waste of time and money.
Before diving further into SEO, it is critical to understand your target audience and how they discover you. Surprisingly, many businesses still don't utilize a website for generating leads or don't even have a website at all.
And that is OK, if your business is thriving without a website then YAY! But, if you are aware that potential customers are searching for your brand but are unable to locate you, then let us proceed.
Not sure? Call me.
So, effective SEO also requires other tactics, such as link-building and social media optimization. Link building involves creating quality links to external websites that point back to your own, which can help boost search rankings. Social media optimization, on the other hand, involves optimizing your social media profiles for search engine algorithms, so that your profile can appear in organic searches. Both link building and social media optimization help increase visibility to potential customers.
By taking the time to invest in SEO best practices, you can start seeing results within a few months.
If you want to see a return on your investment, SEO is where it's at. But it's not the only piece of the puzzle.
Adding value to your website and addressing your perfect customer's pain points is critical - let me repeat that - you must know what your customer is looking for and answer that question. Take the time to research and understand your audience's desires.
And know this, simply building a website and leaving it stagnant is not enough. You need to constantly update it with blog posts, pictures, and other engaging content. Otherwise, your site will fade into cyberspace, never to be seen again.
Don't worry if you're unsure where to start or how to market yourself. I've got you covered. With my experience in creating SEO blogs and website content, I can help drive traffic to your site. Let's work together to develop a marketing strategy that will keep you top of mind with your customers.
Remember, marketing is a long game. It takes multiple touchpoints to convert a customer in today's scroll-happy society. And SEO is the backbone of your online presence. So don't let it sit on the backburner, invest in your website and see the returns!
Your marketing never stops as long as you want to grow your business. Be prepared to make adjustments to your content and keywords as needed, as the landscape of SEO changes over time.
Curious how hashtags work? Read more. Follow me on Facebook for more tips.
But with the right approach, you can achieve success and make your website stand out from the crowd.
